Based on Gartner and similar researches, 75% of organizations that embarked in a DevOps transformation will fail to meet their goals by 2025. The key challenges to Agile & DevOps transformation are not technology-related but cultural and organizational. In this presentation, we will take a radical shift from traditional transformational models, and explore a new transformational paradigm centered around 3 pillars - Automation, Mastery and Purpose, and focus on foundational and intertwined most critical business drivers, such as Developer Velocity and integrated and automated platforms.